Matched By Elle

Introduction

Matched by Elle is a modern, matchmaking platform that is designed to take the guesswork out of finding meaningful connections. Many high-end matchmaking services still fail to foster meaningful connections, often prioritizing profit over their clients' needs.

By creating custom branding and seamless interface I was able to highlight Elle’s professional approach to matchmaking, ensuring that every interaction feels personalized, sophisticated, and genuinely focused on fostering meaningful connections.

The Problem:

High-achieving professionals struggle to find meaningful and compatible relationships through traditional dating platforms
Many high-end matchmaking services fall short by prioritizing profit over genuine client connections

The Goal:

Enhance Exclusivity and Trust
Offer a Personalized Matchmaking Experience
To bring high caliber singles together with an easy to use application process

The Solution:

Create a personalized website
Client-Consultant Interaction
Elegant Visual Design
Exclusive Content and Services

Research & Discovery

Identifying pain points

In today’s digital world, building genuine connections can be difficult. The lack of personalization, paired with mindless swiping, often detracts from the authenticity that people seek. There’s a growing demand for a more tailored approach to dating, particularly among individuals with higher annual incomes who desire relationships with intention and exclusivity.

Real Tinder Conversation

Taking a brief overview of our competitors

After taking a look at the most common used apps, and other exclusive matchmaking websites that cater to affluent men. I noticed a common theme to each of their services which was lack of personalization and a fail to maintain a truly high-caliber clientele, leading to mismatches.

Target Audience: Affluent men seeking high-caliber women.
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Strengths: Decades of experience with a strong success rate and elite clientele.
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Weaknesses: Focuses primarily on male clients, which may limit the pool of women applicants.

Target Audience: High-profile individuals seeking connections within their industry.
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Strengths: Rigorous vetting process ensures a high-quality user base.
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Weaknesses: Users may expect perfect matches due to the exclusivity, leading to potential dissatisfaction.

Target Audience: High-net-worth individuals seeking long-term relationships.
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Strengths: Personalized approach with extensive vetting, maintaining confidentiality and privacy.
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Weaknesses: High pricing and limited accessibility for a broader audience.

Over 1,500 services that specialize in dating there still is a disconnect. One of the common themes are lack of personalization. Most apps and sites depend on the use of AI tools.

Interviewing the Founder of Matched by Elle

In the stakeholder interviews, it came up that the site needed more visuals, videos, and interactive elements to keep users engaged. So, when I was sketching out the wireframes, I made sure to add sections for imagery and events to help boost ticket sales!

I interviewed Elle, the founder of the company to gather her vision and firsthand experiences of matchmaking. The key insights I was able to gather were understanding the importance of client relationships that dating apps fail to provide.

How to make her business stand out from her competitors?

How to create a brand that reflects her personality to her clients?

Identifying our persona

Based on the insights gathered from the stakeholder interviews, I synthesized the key findings into two detailed personas that encapsulated key demographic details such as age range, occupation, income level, and relationship goals.

Phillip Aldino

55, CEO of a Tech Start Up. Income level: 500k

He seeks a hassle-free experience that requires minimal effort on his part, given his demanding schedule, and values a highly selective, discreet matchmaking service.

Olivia Bennett

32, Corporate Attorney Income level: 200k

He seeks a hassle-free experience that requires minimal effort on his part, given his demanding schedule, and values a highly selective, discreet matchmaking service.

Sitemap Creation

When designing the sitemap, our goal was to minimize the number of steps required for clients to navigate the site effortlessly. The primary audience consists of men aged 50-60 and women ranging from their late 20s to 60s. The first step was attracting clients to the site, while the onboarding process was personally handled by Elle through one-on-one phone consultations to ensure a tailored experience.

Design

Branding

When creating Elle’s brand colors I wanted to reflect her femininity while also maintaining professionalism. A refined color palette, elegant typography, and seamless interface work together to create an inviting yet sophisticated experience.

Key Take Aways

Projected Outcomes

Increased Premium membership sign-ups by 20%

With the site welcoming hundreds of potential clients daily and receiving over a hundred submissions each day, Matched by Elle has quickly established itself as a premier destination for high-end matchmaking. Its proven success is evident, with over 200 couples already finding their dream partners through Elle’s expert curation and personalized approach. This track record not only highlights the platform’s effectiveness but also reinforces its commitment to fostering genuine, lasting connections in an industry often driven by profit over people.

Project Takeaways

This project gave me the opportunity to explore new areas of UX that I hadn’t worked in before, particularly research and branding, which were areas I wasn’t as strong in. It was also my first time working directly with clients, which came with its share of trial and error.

Looking ahead, I plan to continue collaborating with Elle to maintain her site and make small improvements as I continue to grow and refine my skills in the industry.

Matched By Elle- A high caliber match making experience.